Although Athena Mennis practically had no formal training and resource knowledge on fashion designing, the small girl with big dreams has reached the pedestal of success. The shoe designer from New York City is proud of her vast array of unique and chic designs for women’s shoes and hand bags. Athena, as she is fondly called by her colleagues practically grew up in high-end New York where glamorous boutiques and avant garde fashion abound, making the city that never sleeps, the center of the fashion industry.
Athena describes herself to be short in height but her ego is tall and never in her life that she underestimate her ambition to make big in fashion designing. She instilled in her mind to work hard and reach her childhood ambition to become a designer, particularly in shoes, her biggest passion and love of her life. For her, creating designs and expression is a fashion. An open-minded woman, she never thinks that fashion has ugliness for she believes that there is beauty in it no matter how it is presented. She has strong conviction that every creation is beautiful in the eye of its creator.
When Athena was just starting as a struggling designer, she never stopped experimenting to create something unique, practical and fashionable. Then little by little, she learned the ropes of designing and she made it a point to establish connections and find people who can help her in the fashion industry. What makes Athena tick, is her ability to disseminate information about her ability and products by way of public relations. Yes, Virginia, Athena is not just the girl next door, she is skilled in public relations by which she uses her talent to make herself known and create a niche as an independent footwear designer.
Athena did not mind being branded as a trying hard designer for it pays to strive to reach her ambition. In 2011, Athena with partner Alex Fuzailov joined forces to develop and founded Beleti, which is a unique brand of fabulous and high quality yet affordable footwear. Beleti New York is the Sister collection to Eden’s Luxury Shoes which is the embodiment of passion, adventure, beauty, elegance, and cutting edge for high fashion. On April 16, 2012, Beleti New York was legally formed.
Beleti has just launched their Femme Fatal Collection Fall 2012/ winter 2013. Athena does not forget her humble beginnings, and she wants to give back to designers who are struggling. Of late she and her colleague Ayesha, organized a meet up group,” Just Off 7th Ave”, which is geared at helping designers, fashion photographers, models, stylists and MUAs by guiding them in production and development of their brand from start to finish!
Their mission and vision is aimed at establishing industry contacts and connections with manufacturers and buyers which are important to the production and growth of every designer whether he is a novice, burgeoning, or struggling. What is important is to build an art brand-development system to enable them to follow their dreams to break into the fashion world.