When ever we look at various kinds of websites over the web mostly we get attracted to websites designed by the use of flash technology. The reasons are very simple to understand visually appealing & interactive experiences. There is no point debating that use of flash in many websites present some stunning visual experience & creative ways of user interaction which any design technologies like (X)HTML and CSS. In showcasing interactive games, high-end graphics & very creative design catering to advertising industry flash is useful but in most of the cases flash is overly used or the same effects can be easily achieved using technologies like jQuery.
So let us discuss what the major benefits of using jQuery over Flash are:
Benefits of SEO – As jQuery adds interactivity existing HTML pages it does not hamper the visibility of site in terms of search engine rankings. In recent times search engines crawl flash much better than, it crawls text content written inside .SWF files but still it is no way as SEO friendly as jQuery. So if you want to have fancy navigation elements or galleries it is still best to use jQuery as the technology.
Size of Design Elements – In terms of file size jQuery files are way smaller, so what it does is to improve the whole user experience by loading the site faster in most browsers. Additionally as now Google takes site loading time as a factor in considering ranking this is quite an important factor in web design which cannot be overlooked.
Easy to Code – jQuery is a open-source technology hence lot of resources are on net & also various types of animation effects., codes are readily available which designers can pickup and implement in design projects in no time. Flash requires a higher learning curve & requires designers to have high coding skills in flash software.
User View – Also sometimes there is a set of users who do not want to visit a flash website, mostly for the loading time if the connection is slow. So for all sections of users on web it’s better to design in jQuery. Moreover many people tend to use the navigation button which is mostly removed while using flash.
So while flash has much more capacity to scale up a website animation at higher creative levels, but it is advisable to use jQuery in most number of web designing projects where most animation requirements can be met by using jQuery.