The house of Gucci had humble beginnings but has risen to be one of the most sought-after fashion labels in the world. With the first store opened in 1921, by Guccio Gucci, the brand began as a purveyor of fine leather goods, but over the years has grown to include many other articles in its scope. Though the company started small, it grew rapidly, often with much violence and family dispute along the way. Through all this, it maintained a good reputation and continued to practice smart business, until a number of bad decisions brought the company to its knees, almost to bankruptcy, in the 1970s. Though the Gucci Accessories Collection was created, in order to bolster the flagging sales, its lower price points and seemingly cheaper goods degraded the company’s reputation. However in the 1980s, Maurizio Gucci turned the company around, and established it as a corporate powerhouse and household name.
Gucci watches are just over 10 years old. The division was started 1997 when Gucci got acquired the watch license of Severin Montres, the most important and largest group of manufacturers and distributors of watches in the world. The stage was set for the success of the newly minted Gucci Timepieces.
But what makes Gucci special? People desire Gucci watches for many of the same reasons they desire the clothes: impeccable craftsmanship, a notable brand name, and elegant yet sometimes flashy design. Gucci designs timepieces for both men and women in stainless steel, quartz, crocodile skin, leather, gold, diamonds, and other materials. These watches are neither understated nor cheap-looking. The stainless steel and leather watches cost around 1000-2000 dollars, while the gold are priced around 10,000 dollars. For men, the most popular watch series is easily the 100G series, featuring a stainless steel watch with either a stainless steel or leather wristband. They are prized for their obviously excellent craftsmanship and contemporary yet classy design. Gucci watches are a bold statement of wealth and superior taste. Though Gucci may have started humbly, people now desire its gorgeous watches all over the world.