Online shopping is becoming more popular nowadays alongside with the seemingly endless innovations in technology. The success of online shopping business is rooted to several factors, although there’s no single recipe to become a successful online retailer. Online shopping has a significant contribution to the highly diversified and fast changing fashion trends. If checking a diamond has 4 C’s (clarity, carat, color and cut), online shopping has 5 C’s, as listed below.
Convenient shopping- Convenience is the most prominent keyword when discussing the benefits of online shopping. No hassle of going in and out of an actual store just to find out that you’re most dreaded pair of jeans is still out of stock. No wasted time for falling in line just to pay for a single piece of accessory that you have been waiting to arrive at store. If you were from the other side of the globe, you can still enjoy the same fashion trends that people from the other side are enjoying because you can simply order online, and have the latest designer bag delivered to your doorstep.
Comparing products and brands – Various products of competing brands can be easily compared with each other while you’re just sitting before your monitor, your laptop or your tablet. Everything is posted online and virtual shoppers could easily check the similarities and differences between products and brands they are choosing from.
Cost-effective and affordable products available – Since there are many products competing for one customer, prices tend to go lower by following the law of supply and demand. If there are more supplies than what is being demanded, prices go down, making products become more affordable and cost-effective for online buyers.
Customer service and after-sales assistance- It may be surprising but more of the online shoppers nowadays are affected by the reliability of the after-sales service of online stores. This is highly observed among online stores that sell gadgets and other products that may need technical assistance in the future. Customer service reliability is also measured in terms of providing a good ‘return policy’ should the purchased product arrives in defective condition.
Courier factor or the lead time delivery – Going online means going global as you target a wider market. To become an effective online store or retailer, the courier factor or lead time to deliver is quite a big factor. No consumer would ever want to receive their Christmas decors on New Year’s Eve already. Lead time to deliver is also critical factor for fashion industry, as fashion trends easily move through time.