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HomeDressSeeing Green - How the Color and Movement Affect...

Seeing Green – How the Color and Movement Affect Today’s Fashion

Green is everywhere. It is the color of nature and the environmental movement. Corporate logos are sprouting up in green. The color green is at the beginning of a long fashion cycle, according to the Color Association of America, and we’ll be seeing a lot more it in fashion and design in the coming seasons.

Green was a major color theme at many of the New York runway shows for fall 2008, for both men and women. The Pantone Color Institute, a color analysis company surveying designers about color choices each season, calls green one of the top five colors of the coming season.

A main reason for this trend is the eco-friendly movement. Green conveys a sense of good deeds, honesty and authenticity. The color is also advancing from its past notion of “hippie chic” onto an upscale movement with a more luxurious feel. Green fabrics such as organic cotton and bamboo are blanketing local retailers even though they often carry a heftier price tag.

The most buzzed about dress of the moment is the emerald green gown worn by Keira Knightly in the Oscar nominated film, Atonement. Moviegoers loved the elegant 1930’s style ruched and draped dress so much that evening wear designers are rushing to ship emerald green gowns to stores. The popular evening gown retailer, Cache, will carry a similar style gown in their stores by May as they anticipate great demand in upcoming seasons.

“Green will be the thread tying each collection together,” mentions Jamie Sears, owner of Lulu Boutique in San Mateo, in review her upcoming clothing lines. Most of her spring lines feature green accent pieces such as a blouse or a green patterned dress.

For fall and beyond, green is the new neutral and shoppers will notice shades in leaf, moss, forest and olive. Major men’s retailers are offering lush, earthy greens his fall, including moss-colored cashmere sweaters and dark, pine green slacks.

With the green trend at its beginning, now is a good time to join in. For men wanting to look contemporary and elegant, add a pale green dress shirt or green patterned tie to spice up a grey or brown suit. For women wanting to look fresh, current and in style this spring, try apple or kelly green accessories such as shoes, jewelry or a handbag and pair with light neutrals. For a bold look, try brighter shades of green to add an element of fun to any look. For the fall, both men and women should consider adding wardrobe pieces in earthy, darker greens to compliment the season.

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