Today’s women are busy, on-the-go, multi-tasking, being pulled in different directions all day long. Whether its working at a career, working to raise children or both, the women of today have more stress, more opportunities and more to do than anytime in history. So when its time to relax, women deserve the ultimate in comfort to reenergize. We asked a broad spectrum of our customers, friends, strangers, parents, co-workers and women online across the country what they look for in women’s pajamas to get the most out of their downtime. Time for themselves is so rare and so treasured that the women we asked had no problem telling us exactly how they like to wind down from all that they do every day. Here is a list compiled from the responses that paints a clear picture of what women today want in ladies loungewear:
Comfortable Women’s Loungewear – without question, most every woman we spoke to desired comfort as the number one quality in their pajamas. While the women varied on the fabric that defined comfort for them: cotton, silk, sheer – they all agreed that the demands of their day required that they be able to slip into luxurious pajamas made just for women.
Loose-fit Women’s Pajamas – even when the day is done, women still have things to do: read the kids a bedtime story, finish the dishes, complete that budget report. With all these tasks still needing to be accomplished, most women agreed that loose-fit women’s pajamas were the way to go.
Durability – today’s women are knowledgeable about their money. This means they want their loungewear to hold up wash after wash and get good use out of their pajama purchase. Most women shied away from the frilly negligee garments that required hand-washing or dry-cleaning, opting instead for all cotton fabrics that can be tossed in the washing machine and dryer and hold their shape and colors wash after wash.
Stylish Women’s Loungewear – even with all the roles that today’s women play, women of today still want to be feminine and stylish. They prefer women’s loungewear with a stylish cut, luxurious feel and stylish pattern that flatters their feminine curves. Women want the comfort of sweatpants with the style and femininity of a fun pajama set made just for women.
Fun Ladies Pajamas – most all women agreed that it was imperative to wear women’s pajamas that are fun. ‘Fun’ was defined in different ways for different women. Some thought fun was sexy while others thought fun pajamas meant colorful patterns and cute expressions. The most fun pajamas are those that include the whole family: matching family pajamas, mother-daughter matching pajamas, mom and baby matching pajamas and matching pajamas for the whole family!