The body jewelry business includes both wholesalers and retailers. The wholesalers, usually based in China or Thailand, specialize in manufacturing bulk lots of generic items which are then purchased by and shipped to retailers in other countries. Wholesale body jewelry can be found easily on the Internet via a Google search, and they typically offer a wide range of items for a low price per piece. Starting a local, retail body jewelry business is quite simple, and potentially very profitable. Retail businesses can be conducted over the Internet or via a showroom or mall kiosk. The retailer should be in tune with the fashion sense of the locality. For example, purity rings may have had a brief moment in the spotlight, but now cannot be sold. Aside from ear piercings, navel piercings of all kinds continue to be the most popular body piercing today. Some shoppers will prefer simple, surgical steel-based items while others will prefer high-end gold and silver.
Categories of Body Jewelry
Body jewelry can be classified by its material, its type, or by its place on the body. For example, a wholesaler classifying body jewelry by material could list the following categories: stainless steel, titanium, tungsten, sterling silver, gold, glass, and natural materials. Categories of jewelry by type include ball closure rings, barbells, earrings, labrets, clip-in accessories, and others. A listing of jewelry by bodily location could include these categories: belly, ear, eyebrow, lip, nose, tongue, navel, and yes, even navel and genital.
Many wholesalers will require a minimum order of at least $100 for any purchase. Items are typically listed on wholesale body jewelry websites at the per-piece price. However, items must usually be bought in lots of 10, 50, 100, or 500 items. Items under $0.49 each may include surgical steel labrets, small curved and straight barbells, and assorted accessory balls and cones. From $0.50 to $0.99, simple marble and acrylic items can be purchased. Items in the $1.00 to $1.99 range include simple earrings, Madonna labrets, and some organic bone items. The $2.00 to $2.99 range includes some glass beads, 9K gold items, and some crystal items. In the $3.00 to $4.99 range, a buyer may find elaborate crystal-based items and some silver pieces. The $5.00 to $9.99 range may include belled-items, fancy jeweled pieces, and dangling navel rings. Starting in this price range, items can be customized much more readily by the wholesaler. Finally, some items can cost over $10.00 a piece. Items containing 14k gold, sterling silver, and precious stones and gems fall into this range.